The thinking went: "if he can make it there, so can we". In an unstable and volatile economy, Indian millennials seek leaders who promise stability and security, and Mr Modi and his party's messaging captured this sentiment to impressive results. Shortly after the Pulwama bombings in Kashmir - and the subsequent air strike in Balakot in Pakistan - every BJP leader added the designation of "chowkidar" watchman to their Twitter handle, signalling their promise to Indians to protect them from all enemies - foreign and domestic.
To many in India's Hindu majority, it assures them that the BJP has their back, promising them benefits, public services, and welfare schemes. The move was an appeasement tactic aimed at upper-caste Hindus, but economically left-behind voters. As the country wasn't creating enough job for its youth, it became imperative to secure government jobs for these voters.
A government job becomes lifetime employment, crucial protection for those being left behind after years of "jobless growth" - an economy experiencing growth without an expansion of jobs.
As hundreds of millions of Indians were lifted out of poverty in the decades after the country's economic reforms , India's next generation - its millennials - want to more than just survive; they want to thrive in a world where smartphones and the instant availability of information has made them aware of glittering cities beyond their stunted neighbourhoods.
And although his government has not delivered employment growth or kept its economic promises, Mr Modi speaks the language and aspiration of these millennials - offering them bullet trains, world-class cities, and a country that shines on the world stage.
Mr Modi's own attire is aspirational: in retiring the traditional white kurta tunic and pyjama that had become the standard uniform for male politicians, the prime minister's wardrobe of expensive, well-made, colourful garments highlights not just his own upward mobility, but that of the country if you believe in his vision.
Contrary to what conventional wisdom may lead many to believe, young Indians remain squarely behind Mr Modi as he dominates the cultural and political narrative of the country. Any national-level politician hoping to counter his massive popularity will only emerge from the grassroots, once again speaking the language of the people against a government not delivering on its promise. How India's economy lost its sheen under Modi.
India's young bear the brunt of sweeping job losses. Image source, PTI. Prime Minister Narendra Modi remains popular with young Indians. According to a new Pew Research Center survey conducted between December and January , the Indian public, by a margin of more than three-to-one, would prefer the Bharatiya Janata Party BJP rather than the ruling Indian National Congress party to lead the next Indian government.
Moreover, Gujarat Chief Minister Narendra Modi , the prime ministerial candidate of the right-of-center, Hindu-nationalist BJP, is more popular than putative ruling Congress party prime ministerial candidate Rahul Gandhi, the grandson and son of former Indian prime ministers. Modi, who as chief minister of Gujarat has presided over strong economic growth and has been wooing voters by pointing to his track record as a leader who cuts red tape and attracts investment, is strongly popular in the northern states.
But his support in the southern states, where historically the BJP has never fared well, is lower than in the northern states. There is a notable difference between the intensity of support for Modi and Gandhi. The Pew Research survey cannot gauge the level of support for either the BJP or Congress in particular constituencies. But it reveals a widespread desire among Indians for a change in leadership. No single party has won a parliamentary majority since , so recent governments have involved coalitions of smaller regional parties led by either the Bharatiya Janata Party BJP or the Indian National Congress party.
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