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Plus information about our full range of services, training and events? Yeomans Press Limited, trading as Yeomans. Registered in England and Wales. Company Registration No. What do we mean by "Strategy" and why is it important? What is strategy? Strategy — a simple definition Given the varied elements that make strategy what it is, a simple definition is not easy or comprehensive but, it is helpful when preparing to think strategically and formulate approaches to marketing, fundraising or business.
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Many professionals, not just those with the title strategist, are capable of developing productive approaches to solving problems in their areas of responsibility. A good brand planner is capable of crafting an effective brand architecture, but a talented production manager is equally capable of building an efficient production architecture. In a business context, strategic thinking involves the generation and application of unique insights and opportunities intended to create competitive advantage for a firm or organisation so says Wikipedia.
A strategist is also one who plans and directs. According to dictionary definitions, just being a co-ordinator qualifies one as a strategist, because this involves having the skills to effectively execute against a plan.
We might even think of the very best strategists as orchestrators. In one of the most memorable scenes from the recent movie Steve Jobs, Jobs and his friend and Apple co-founder Steve Wozniak are engaged in a passionate discussion in an orchestra pit prior to Jobs going on stage for a new product introduction. Wandering amid the music stands, Woz is maddened by the fact that Jobs gets all the credit for Apple despite not even knowing how to put together a circuit board which, of course, Woz does.
In this highly successful partnership, one could conclude that Jobs was the strategist. But not in the sense that Jobs was the smart one. Jobs possessed a different type of intelligence than Wozniak, but Woz was and still is brilliant in his area of expertise. Everyone thinks and everyone does; we just think and do different things in different ways. To instead say they are strategic makes everyone else with a non-strategy role feel unnecessarily undervalued.
Save Word. Essential Meaning of strategy. The government is developing innovative strategies to help people without insurance get medical care. Full Definition of strategy. Synonyms for strategy Synonyms arrangement , blueprint , design , game , game plan , ground plan , master plan , plan , program , project , road map , scheme , system Visit the Thesaurus for More.
Examples of strategy in a Sentence They are proposing a new strategy for treating the disease with a combination of medications. First Known Use of strategy , in the meaning defined at sense 1a 1. Learn More About strategy. Time Traveler for strategy The first known use of strategy was in See more words from the same year.
Phrases Related to strategy exit strategy. Style: MLA. Kids Definition of strategy.
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