By using a reserve price you can set a low starting price for your auction — and boost interest in your item — but without the risk of having to sell your item for less than you think it's worth.
When you set a reserve price, bidders will see that you have a reserve price in place, and whether it has been met, but not the reserve price itself. If the highest bid at the end of the auction is below the reserve price, you don't have to sell the item. Reserve price is an optional upgrade for auction-style listings, so you do pay a fee if you choose to add it to your listing. When you're creating an auction-style listing, you'll see the option to add your reserve price in either the Selling details section business tool or in the Pricing section quick listing tool.
Tip Your reserve price is secret unless you want to share it with bidders. Some sellers include it in their product descriptions or tell buyers they can contact them if they want to know what it is. If an existing listing hasn't received any bids and there are at least 12 hours left in the listing, you can add a reserve price. Here's how:. Enter your search term to display live search results. Use TAB key to navigate results. Are you a buyer looking for information on reserve prices?
Read our article on how reserve prices work. Enter the key words you want to ask for help. A dialog will open as you type your search terms. Enter your search term to display live search results. Use TAB key to navigate results. Are you a seller looking to add a reserve price to your listing? Read our article on adding a reserve price to listings.
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