The love of quality coffee shows no signs of abating anytime soon, and there are plenty of opportunities to get involved. Other franchise brands with well-developed systems are more comfortable with helping qualified franchisees operate; trusting those trained operators and their employees to carry out their detailed standards. As progresses, we continue to build on our success with retail expansion, toward the goal of having 1, stores open by the end of Our trajectory is getting noticed, proving that corporate ownership of locations, like the Starbucks model, is not necessary for giving customers a world-class coffee experience.
We trust those individuals to serve customers to our high brand standards and make sure their employees do, too. So, granting franchise agreements to motivated leaders makes perfect sense.
Franchising one of our locations is an ideal fit for someone with these traits who is interested in getting involved with an amazing coffee concept that is on the rise.
And we are making the experience more accessible than ever. You do not need to consent as a condition of any purchase, and you can revoke consent at any time.
You also agree to our Privacy Policy. How Can I Do It? A Coffee Franchising Model Built on Trust and Reputation Our trajectory is getting noticed, proving that corporate ownership of locations, like the Starbucks model, is not necessary for giving customers a world-class coffee experience. All the concerns you have will be answered as consultations and support will be provided. It would also be beneficial to work inside a Starbucks store prior to investing in a brand license.
This will get you familiar with the day-to-day operations of a retail store. This helps maintain consistency of your store to other coffee shops operated under this umbrella. Your store name is already well known. You already have a customer base. The Starbucks aesthetics is already set up for you. Just like any other business, operating a Starbucks comes with its challenges.
Here are a few that you should know:. Other than the fee, you also have to consider having a liquid asset that Starbucks would deem an acceptable amount in order for them to approve your application. Several factors come into play why Starbucks coffees are expensive.
Starbucks always chooses the best locations but even that comes with a price. One challenge expressed by managers of Starbucks is how to deal with the bathrooms at these coffee shops. This has led to conversations on whether or not to allow communities like the homeless should be able to use these facilities, while at the same time not disrupting the comfort of customers.
In general, Starbucks allows anyone customer or not to use their bathrooms. They also provide free cups of water upon request. These larger society issues are considerations that will continue to come up. Business-wise, you can see via the statistics that this coffee shop is doing well worldwide but you may also have to do a study around your area whether or not people would be interested in a Starbucks, especially when the rates of their coffee prices can be a little expensive.
Another alternative is Dutch Bros, a drive-through coffee chain. Where I live Dutch Bros is an extremely popular concept. Another option would be to sell Starbucks items like their packaged beans and tea. Although nearly half of all Starbucks stores are licensed, each store is competitively positioned in high-demand areas. Licensed stores need to be positioned in high-traffic locations, which is why the majority of licensed stores are in hotels, grocery stores, hospitals and similar locations.
In many cases, these licensed stores are run by a larger company, such as Target, though not always. Even though the employees staffing these stores are often employees of the larger controlling company, they still have to adhere to the standards and requirements placed upon the licensed store by Starbucks.
As of , it is estimated that 6, Starbucks locations were licensed. Once you have registered, you can begin the application process. This process will ask that you select the type of business that you manage, provide general business information such as your name and location and provide contact information.
You will also need to specify what types of products that you will offer. During the application process, you will also need to justify what will make you a good licensed store owner.
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